NEW YORK: The message a company aims to portray is getting lost in translation to 48% of the mainstream media, according to a recent study conducted by Burson-Marsteller. The firm conducted a Message Gap Analysis study on 158 messages from 16 Financial Times Global 100 companies. Globally, the US showed a 45% gap between the message [...]
Archive for June, 2010
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Merry Christmas from Paddle House Media
A very Merry Christmas, Happy Chanukah, and Happy Kwanzaa from the Paddle House Media mascot, Craig.
YouTube Changing Politics
By Ben Jones USA TODAY Video website provides politicians more control over how their messages get out to constituents A growing number of the nation’s governors are joining the laughing babies and dancing cats on YouTube with videos aimed at getting their unfiltered messages to constituents. At least 38 governors have videos on the online site, including [...]
PR message getting lost to 48% of media, study says
NEW YORK: The message a company aims to portray is getting lost in translation to 48% of the mainstream media, according to a recent study conducted by Burson-Marsteller. The firm conducted a Message Gap Analysis study on 158 messages from 16 Financial Times Global 100 companies. Globally, the US showed a 45% gap between the message [...]
Greenpeace Vs. Brands: Social Media Attacks To Continue
Greenpeace Vs. Brands: Social Media Attacks To Continue Citizen activists increasingly use social networks to bash brands. By Jeremiah Owyang Most companies are barely prepared to deal with unhappy customers who use social media to air their gripes. Now they must be ready to respond when organized entities, such as Greenpeace, wage massive campaigns against [...]